4.13 An Overview of the Schwartz Theory of Basic Values

When we think of values we often think of moral values like courage, loyalty, and honesty. However not all values are moral. In this scholarly article, Schwartz identifies 10 universal values and discusses the relationship between the values to examine motivations across cultures.

Schwartz, S. H. (2012). An Overview of the Schwartz Theory of Basic Values. Online Readings in Psychology and Culture, 2(1). Licensed under CC BY-NC-ND 3.0.